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Norton Hires Ex Ducati Designer

Controversial Industry Veteran New Design Director

Norton Motorcycles UK Ltd., the latest resuraction of the storied British brand, has taken on Pierre Terreblanche as the new Design Director for the company.  In a press release, Norton CEO Stuart Garner said "“Pierre’s experience of bringing innovative new products to the marketplace will be a vital factor in developing the Norton range, whilst paying due respect to its’ traditions.  Combining his flair for original concepts with Norton’s sporting traditions, will allow us to create a range of motorcycles bearing the historic Norton badge that will be unlike anything else in the marketplace.”

Terreblanche was made famous as the sometimes controversial Design Director of Ducati, from 1995 - 2003.  Coming on board after the takeover of Ducati by American investment house TPG, Terreblanche was promoted publicly as the face of the Italian brand's design identity.  He was responsible for the sometimes controversial 999 superbike, first generation Multistrada and most famously, the MH900e, an homage to a historic 1970's Ducati racing model, that first introduced retro styling to motorcycling.  While these products helped raise Ducati from enthusiast obscurity to a household name, the designs were often met with criticism.  Since leaving Ducati, Terreblanche worked briefly as a consultant for Aprilia, focusing on the Moto Guzzi brand.  His relocation to England's Norton marks an end to a long career as one of the most influential designers of Italian motorcycles in recent years.

Norton Motorcycles has been steadily ramping up investment since the launch of the Commando 961 in late 2009.  It is assumed that with the hiring of Terreblanche, the company plans to add several new models to the lineup.

via Norton Motorcycles

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